From Level IV. Demonstrates comprehensive surgical capability; needs dedicated surgeon availability + robust OR/ICU infrastructure.
Fills a genuine gap — no pediatric burn center in Houston proper. A differentiator Memorial Hermann cannot easily replicate.
The asymmetric advantage. Rivals can hire pediatric surgeons; they cannot become Texas Children's Hospital.
Why phased: faster approval, lower initial capital, politically hard to oppose (Shriners still gets complex cases), serves community need immediately.
Memorial Hermann is growing pediatric surgical services at a competing community site. The defensible answer is brand + burn, not a volume war. Houston's own Shriners facility consolidated into Galveston (~2021), widening the burn gap. Compete by occupying ground rivals can't take — and by getting upstream of demand through community need-mapping.